Jones talks up Bantams bid
Bradford midfielder Ritchie Jones said the club will target a promotion challenge next time round following this season's toils at the wrong end of the table.
Bantams boss Phil Parkinson will set about rebuilding the squad he inherited when replacing Peter Jackson six games into the 2011/12 campaign and former Manchester United trainee Jones stresses the importance of adopting the right mindset.
"For next season we need to have it in our heads that it's going to be us that's going to be up there looking for promotion," he told the club's official website. "We need to go for it from the very first game next season.
"We have to be ready to go for it from the very off and put in the hard work required to turn our words into actions. I'm sure fans will have heard this sort of stuff from players before, but there's no denying that we are desperate to be the ones celebrating this time next year.
"We'll be giving it our all from the beginning of pre-season to do everything possible to be challenging at the top end of the division.
"I think about it a lot, I don't want to be towards the bottom end of the table again. None of the lads do. If we all target the season in a positive fashion then we can be at the right end of the division next season."