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New kit swap defended

Norwich City, Last updated:

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Norwich City chief executive David McNally has defended the club's decision to launch a new home kit for next season.

The Canaries have unveiled the latest design while announcing a three-year extension of their main sponsorship deal with insurance giants Aviva to run until July 2016. McNally has stressed the need to maximise potential revenue streams even though it puts increased pressure on fans to keep shelling out to keep up to date. The former Celtic and Fulham supremo claims the Norfolk club, who have all but guaranteed their top-flight status for 2012/2013, can't afford to stand still if they don't want to be left behind as a member of England's footballing elite. McNally told reporters: "When I joined the football club the supporters said to me, 'We are a big football club'. Let me tell you, big football clubs change their kit every year. If we are a big football club then we have to act like a big football club. "If we don't, we are at a competitive disadvantage to other big football clubs and the vast majority of supporters prefer the kit to change every year. "There will be some, I am sure, who will say they would prefer us not to, possibly for economic reasons and I have every sympathy there, but if every other big football club is changing their kit every year, we can't put ourselves at a competitive disadvantage."

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