Auctioneers to sponsor Reds
Nottingham Forest will have a new club sponsor for the 2012/13 npower Championship season.
Local company John Pye & Sons Auctioneers have agreed a one-year contract and will take over from betting giant Victor Chandler as the club's main sponsor.
Forest chief executive Mark Arthur said: "Like us, they are a Nottingham company with a great history but have also forged an excellent reputation both regionally and nationally.
"We believe this sponsorship agreement is an ideal vehicle for both parties and we're looking forward to working with John Pye & Sons over the next 12 months."
John Pye & Sons was formed in Nottingham in 1968 by a local family and is the UK's fastest growing independent commercial auction house.
The company's sponsorship arrangement with Forest includes logo placement on the team's playing strip and around the City Ground.