The Wales international has enjoyed a dramatic rise up the divisions having joined the Lions from then non-league Stevenage and helped them get promoted from League One.
With Fulam desperately short of strikers, and goals in general, reports had linked the Cottagers with Morrison, although Hughes has distanced himself from the Lions hitman, claiming he already has a forward in mind.
"We want the finished article. It's not about getting players in with potential," said Hughes.
The Welshman went on to say that he is keen to bolster his frontline this month and says he will be doing his best to attract the kind of player he feels will ease Fulham's relegation worries.
"We need to bring in players that will go straight in to the Team," Hughes told fulhamfc.com. "There is no point in doing business if they are just going to be a squad player. It's not about players with potential, it's the here and now we are dealing with. We will try and do business [during the transfer window].
"I am sure that there are clubs in a similar situation to us, needing a striker, and have similar targets. If we do go to the market, we need to present a package that's attractive to players.