Reds set for new deal
[[views]], BY ClubCall
Liverpool are in talks with Qatari firm Ooredoo over a sponsorship deal which may include renaming Anfield, according to reports.
Such a controversial move appears to be a long way off just yet and Standard Chartered, Liverpool's current shirt sponsors, have 18 months remaining on the £20million per year deal they agreed in September 2009 and they also have a period of exclusivity to extend that deal.
Telecoms firm Ooredoo are desperate to get involved in the Premier League and are looking to become associated with a bigger club as possible and they have now have claimed, on Al Jeezera, that they have received a tender from Liverpool.
A spokesman for Ooredoo said on Al Jeezera's website: "The goal was to sponsor a big English club with a huge history. Our search included Arsenal & Manchester United but the former two have long sponsorship deals and the same applies to Manchester City so Liverpool is the only club available right now.
"We want to sponsor the club in full. We want to sponsor the stadium (possibly rename it) as well as the club's kits. Our goal is to reach the Asian markets where the Premier League has an enormous fan base.
"We received the tender from the club a few days ago and we are currently in the process of due diligence and we are studying each aspect of the study.
"It is a dual interest, Liverpool needs the money to compete with the European heavyweights and we want to expand our brand to reach new markets via football."