The Royals made the stronger start to the match, with Garath McCleary looking dangerous on the right, teasing Norwich's Javier Garrido but he repeatedly failed to find an adequate cross to compliment his wing play.
This was typical of his side and despite their endeavour, they struggled to cut through the stubborn Canaries rearguard and could only muster a single shot on target throughout the opening 45 minutes.
Both managers were understandably unhappy with their players' performances in the opening stanza and whatever was said in the dressing rooms clearly worked, as the teams immediately looked to throw men forward after the interval.
However, quality was at a premium and both goalkeepers remained largely untroubled throughout the opening hour.
Reading boss Brian McDermott was the first to blink, introducing the dangerous Pavel Pogrebnyak and Jimmy Kebe on 58 minutes, with both bringing added vigour to their side's play.
It was Norwich though who had the best chances, as skipper Grant Holt twice spurned half clear cut opportunities, that on another day could have easily seen him claim the three points.
In the end, the draw appeared to be more than a fair result but with the teams struggling for quality in front of goal, it could well end up being a long season for both clubs.