Pulis, who has signed a new contract to stay at the Hawthorns until 2019, is preparing his players for their first game of the season on Saturday when Bournemouth visit.
The Baggies, who finished 10th last season, are not expected to be among the relegation candidates this time around but Pulis is adamant that staying up should be the first aim, while he underlined just how difficult and competitive the league is.
Pulis said: "We can never underestimate just how important it is to keep our place in a league that is now the most famous and the most followed in the world.
"Neither can we underestimate how difficult that is. You only have to look at the Championship in recent years to remind yourself how many clubs have fallen through the hoop and how many sets of supporters would love to be where we are now."
Albion will hope to kick off with a victory against the Cherries but centre-back Gareth McAuley and midfielder James Morrison are out injured although Pulis does have new options with summer signings Jay Rodriguez, Zhang Yuning and Ahmed Hegazi all in contention to make their debuts.
Punters wanting to use their free bet may look to back the Baggies to begin the campaign with a home win.